Driven by dual engines of cross-border e-commerce and international social media, Fuquan Industry and Trade opens a new chapter in global branding

Faced with the new trend of global market competition, FUSEN accelerates its global layout with a dual engine strategy of "cross-border e-commerce+international social media". Through the deep integration of flexible supply chain and digital marketing, it achieves a two-way breakthrough in brand going global and customer development. In 2024, overseas sales increased by 65% year-on-year, and new customers accounted for over 40%.

Cross border e-commerce precise outreach, flexible production empowering efficient delivery
Relying on mainstream platforms such as Amazon and SHEIN, FUSEN transforms its flexible production advantages into market competitiveness. Through the "small order quick response" mode, enterprises can adjust their production plans based on real-time data from the platform, achieve rapid new product launches, and sell their products to 30 markets in Europe, America, Southeast Asia, and other regions.

International social media matrix helps promote brands
To expand its global market, FUSEN plans to gradually increase brand exposure through social media platforms such as Twitter, TikTok, and Instagram. The company will release scenario based content based on product features, such as launching online interactive activities with clothing matching themes on TikTok, showcasing design concepts and production processes on Instagram, and sharing corporate stories through YouTube to convey brand value. At present, official accounts have been opened on some platforms, and in the future, content will be regularly updated to establish more direct interaction with overseas consumers.

Data feedback optimization of products and supply chain
FUSEN plans to analyze market demand through user feedback on social media platforms, assisting product development and supply chain adjustments. For example, in response to specific functional demands from consumers in certain regions (such as sun protection, breathability, etc.), the company will collaborate with local textile research institutions to optimize fabric technology and rely on flexible production capabilities to quickly respond to orders. At the same time, by publishing factory production scenarios and quality management processes through platforms such as LinkedIn, we aim to transparently showcase our supply chain capabilities to overseas customers and promote B2B cooperation negotiations.

Future layout: Strengthen digital service capabilities
To further enhance customer experience, FUSEN plans to gradually improve its overseas warehousing layout by 2025, explore the "live streaming+e-commerce" model, and shorten cross-border logistics efficiency. The company will continue to optimize the operation of cross-border e-commerce platforms and explore cooperation with international logistics service providers, with the goal of delivering key market orders within 7 days in the next two years to support global business expansion with more efficient supply chain services.